To turn a literary brand into an audiovisual brand.
The logotype redesign was focused on unifying the two referential elements; the typography and the isotype. Optimize the legibility on screen with a greater impact. Inspired by the geometries of Celtic and Nordic iconography, we created a more complex hexagon, giving it an ancient and mystical personality that reinforces the IDHÚN universe. A symbol with a magical spirit that is conceived as a portal that connects our world with IDHÚN, an element with its own meaning that can frame any concept that we would like to present.
Client: Netflix / Zeppelin
Assignment: Brand design. Main titles; design and production. Promotional pieces for social media.