Client: Paramount+ / Shine Iberia
Photographer: Jorge Alvariño
Assignment: International communication campaign for the BOSÉ series
The concept of communication stems from his music.
Starting from a universal concept with the aim of appealing to the different territories where the series is distributed, we were looking for a concept that would create a direct association with Miguel BOSÉ and his music. In order to achieve this, the claim was born from the very genesis of the artist; the first two words with which “Amante Bandido”, his most iconic song, begins. A simple but powerful claim that represents Miguel Bosé’s transition from a teen idol to a consecrated artist.
Bosé portrays the incredible life of the artist Miguel Bosé. The series captures the different periods of his career and how success affected his private life, exploring the inspirational stories, songwriting, and recording of some of his most iconic pieces.