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Years: 2018 -19
Client: Movistar+ / Zeppelin 
Assignment: Creation and supervision of the visual identity of the format for a new era at Movistar+.

Synopsis

Fama, ¡a bailar! is a Spanish television talent show, focused on a dance academy.

 

It’s time to create new memories

Cuatro’s legendary format needed a completely disruptive approach in order to land on a new on-demand TV channel. Starting from scratch, we began to question the key reason for the existence of the show; a talent program about a dance school. The proposal was a pioneering one in the entertainment genre; leaving behind television sets and props to place our school in a real location, with personality. A place that evoked the art and dance schools of New York. It didn’t have to be only imagined. It had to be found.

The abandoned factory

A radical different concept in a talent show where people live together. The use of an abandoned industrial building transformed into a dance school. Natural light as the only source of light during rehearsals. A dramatic transformation during the night, marked by a spectacular light design that created a new universe.

A complex and carefully designed production of 12 live hours, video clips, and daily live galas, which, boosted with cinematographic cameras, gave this format a unique personality and style, maintaining its position as a landmark in the genre.

 

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