Year: 2022
Client: Paramount+
Photographer: Valerio Rioja
Illustrator: Juan Saniose
Assignment: International communication campaign for the second season of the series LOS ENVIADOS
Sinopsis
Los sacerdotes Simón y Pedro son enviados a España, a un pequeño pueblo gallego. Allí se adentran en un misterioso caso de asesinato ocurrido en un convento. Según se cuenta, tres monjas ciegas protagonizaron un supuesto milagro.
Synopsis
The priests Simón and Pedro are sent to Spain, to a small Galician village.There they are drawn into a mysterious murder case in a convent. According to the story, three blind nuns performed a supposed miracle.
El Key art Ilustrado – La apuesta de Juan José Campanella y Paramount+
Buscábamos un tratamiento de ilustración que enfatizara las características del thriller de investigación remitiendo a pósteres clásicos del género. Algo muy característico de esta temporada es el lugar donde se desarrolla, Galicia, y lo destacamos en el póster. Buscamos transmitir la atmósfera gallega a través de elementos como la paleta de colores, que se destaca por una dominante de tonalidades frías y verdosas. También queremos resaltar la presencia de la naturaleza, el clima y el mar.
The Illustrated Key art – Juan José Campanella’s and Paramount+’s bet.
We were looking for an illustration treatment that would emphasise the characteristics of the investigative thriller by referring to classic posters of the genre. Something very characteristic of this season is the place where it is set, Galicia, and we highlighted it in the poster.We seek to convey the Galician atmosphere through elements such as the colour palette, which is highlighted by a dominance of cold and greenish tones. We also want to highlight the presence of nature, the climate and the sea.
A visual collage
A minimalist but strongly narrative style allows us to highlight key elements and moments of the plot. We emphasise the play of glances of our protagonists to symbolise the concept of this season and to make the viewer an accomplice. Seeing is believing.
Creativity is presented as a visual collage where our protagonists stand out. The composition is designed to frame them between the Galician wilderness and the presence of the church, serving as a visual metaphor for the plot of the season.
In this case, the more steely, greyish colour palette not only underlines the mysterious tone of the place but also adds an emotional component to the image.
