The Idhun Chronicles – Ima Banijay Iberia

To turn a literary brand into an audiovisual brand.

The logotype redesign was focused on unifying the two referential elements; the typography and the isotype. Optimize the legibility on screen with a greater impact. Inspired by the geometries of Celtic and Nordic iconography, we created a more complex hexagon, giving it an ancient and mystical personality that reinforces the IDHÚN universe. A symbol with a magical spirit that is conceived as a portal that connects our world with IDHÚN, an element with its own meaning that can frame any concept that we would like to present.

Opening titles

The Opening is narratively focused on the astral conjunction of the three suns and the three moons. These six elements are key in the shaping of the logo-isotype of the series and lead us to the appearance of the title of the show. With this move, we seek to establish the legendary and mythical tone of the story. We propose a CGI realization and development that tries to take the anime style of the series a step further.

Characters come to life

For the launching campaign with promotional teasers, we started with a basic idea that perfectly captured the message. The mythical literary saga was going to come to life in the form of an anime series. We did this through the main characters, who woke up on the illustrators’ desks, came out of their notebooks, and, in two seconds, showed their personalities.

To turn a literary brand into an audiovisual brand.

Opening titles

Characters come to life

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