Years: 2018-19 Client: Movistar+ / Zeppelin Assignment: Branding of the two seasons of the anime series and graphic design of the documentary “From Rubius to Virtual Hero”.
Virtual Hero is a Spanish-South Korean animated TV series created by a YouTuber, Rubén Doblas “el Rubius”, and based on the comic book he published in 2015.
The brand: From comic to anime
The brand needed a redesign. We were looking to continue the identity of the comic, but we wanted to stylize and sophisticate the logo to bring it closer to the concept of the series. We enhanced our own elements and dismissed foreign ones, giving priority to the harmony of the composition.
From Ruben to Rubius: The Journey of a Virtual Hero
The documentary about Rubius needed to link his universe to the series. We used the glitch as a graphic resource to build a bridge between both worlds, linking the opening and final credits to the Virtual Hero world with a series of animations and VFX. The title of the documentary, is also a graphic development of the title of the animated series.